Web and FTP stats are usually included in the standard website hosting service. They'll show you how your websites behave in terms of popularity and visits, which will help you boost numerous sections or change a marketing campaign. There are various programs with which you can keep an eye on the traffic to an Internet site and while some of them are more thorough, there is a standard amount of info which they all present. This includes the everyday and the monthly visits, the referrer - i.e. if the visits came directly or through a third-party website, the most visited pages, and many others. This type of information can provide you with an idea of where most of the traffic comes from or which pages are more widely used, so that you can take measures and fix the content on the other webpages or start advertising differently, in order to bring up the number of visitors and the time they remain on the website. In turn, this will enable you to increase your profits.